Eleven apps. One Shopify B2B programme that actually scales.

Best for

• Brands launching a formal wholesale programme for the first time
• Merchants currently approving wholesale accounts over email or phone
• DTC brands adding a wholesale channel without disrupting their existing storefront
• Any merchant whose team is manually creating B2B company records in Shopify admin

The gap — Shopify's native B2B

Shopify's native B2B requires merchants to create every company, location, and buyer contact manually in the admin. For merchants receiving more than a handful of wholesale applications a month, this becomes a bottleneck — applications sit in inboxes, onboarding takes days, and buyers lose momentum. There is no self-serve path for the buyer and no structured approval workflow for the merchant.

What Extend does

• Branded, configurable application form for wholesale buyers — collects company details, tax ID, locations, and contacts
• Merchant review and approval workflow — approve, reject, or request more information
• On approval, Shopify company, location(s), and buyer contacts are created automatically
• Buyers receive access immediately — no separate activation step required
• Form can be embedded on the merchant's storefront or hosted as a standalone page

Best for

• Merchants offering Net 30/45/60 payment terms who need a ceiling on how much any account can owe at one time
• Brands with a large wholesale buyer base where risk varies significantly by account
• Merchants who have had buyers over-order beyond their payment capacity and want guardrails
• Any business where the finance or ops team is manually tracking wholesale exposure in a spreadsheet

The gap — Shopify's native B2B

Shopify's native B2B supports payment terms but has no concept of a credit limit. A merchant can offer Net 30 to a buyer, but there is nothing stopping that buyer from placing order after order until they owe far more than the merchant is comfortable extending. The only protection available without this app is manual review — someone checking outstanding balances before approving each order. For growing wholesale programmes, that does not scale.

What Extend does

• Set a credit limit per company or per location — independently, if needed
• Enforce the limit at checkout — buyers cannot place an order that would take them over their assigned limit
• When a limit is reached, orders are held for merchant review rather than silently blocked
• Merchants can adjust limits at any time as the relationship with a buyer matures
• Works alongside Shopify's native payment terms — limit and terms operate together, not separately

Best for

• Omnichannel brands with physical stores that also run a wholesale programme
• Merchants whose sales reps open new wholesale relationships in person at trade shows, showrooms, or retail locations
• Brands where boutique retailers or wholesale buyers walk in and need to be onboarded and transacted with on the spot
• Any merchant running wholesale in-store today using workarounds — manual invoices, separate systems, or cash-only transactions

The gap — Shopify's native B2B

Shopify POS is built for retail, not wholesale. A merchant with B2B accounts has no way to apply company-specific pricing, enforce payment terms, or check a buyer's credit limit during an in-store transaction. Sales reps either turn the buyer away, write down the order manually and process it later, or put it through as a retail transaction at the wrong price. All three create problems — missed closes, manual reconciliation, and data that does not reflect what actually happened.

What Extend does

• Runs inside Shopify POS — no separate hardware or system required
• Identifies the buyer's company account and applies their assigned B2B pricing automatically
• Enforces the account's credit limit in real time — transactions that would exceed the limit are flagged before completion
• Supports payment terms at the counter — marks the transaction as Net 30/45 rather than requiring immediate payment
• New buyers can be onboarded at the counter and transacted with in the same session, without involving head office

Best for

• Multi-location wholesale accounts where different buyers or regional managers each contribute to a combined order
• National or enterprise accounts with a centralised purchasing process — one HQ buyer submits on behalf of multiple locations
• Merchants whose wholesale buyers currently coordinate orders over spreadsheets, email chains, or phone calls
• Any B2B merchant dealing with duplicate or fragmented orders from the same company

The gap — Shopify's native B2B

In wholesale, an order is often not one person's decision. Different locations have different needs, and someone has to consolidate them before anything is submitted. Without a tool for this, buyers improvise — spreadsheets get emailed around, people call in separately, someone builds a master list and re-enters it manually. The result is duplicate submissions, fulfilment errors, and a process the merchant has no visibility into. Shopify has no native concept of a shared or collaborative cart.

What Extend does

• A buyer starts a cart and generates a shareable link — no login required for collaborators to add items
• Multiple buyers across locations can add, edit, or remove items from the same live cart
• One authorised buyer reviews the consolidated cart and submits the final order
• The order is placed against the company's assigned pricing and payment terms — no manual reconciliation needed
• The merchant receives a single clean order rather than multiple fragmented submissions

Best for

• Brands with a tiered wholesale programme where top accounts get preferential treatment
• Merchants whose key accounts expect reserved inventory or guaranteed stock availability
• Businesses where relationship managers are handling exceptions manually because the system treats every buyer the same
• Any merchant whose B2B programme has matured past a flat, one-size-fits-all model

The gap — Shopify's native B2B

Shopify's B2B features apply broadly — pricing catalogs, payment terms, and ordering rules work at a general level but offer no way to differentiate between a buyer placing $2,000 a month and one placing $200,000. Merchants with tiered programmes end up managing the difference manually: account managers make calls, ops teams hold stock informally, and finance tracks exceptions in spreadsheets. None of that is scalable, and none of it is visible to the rest of the business.

What Extend does

• Assign differentiated trade terms to individual accounts or account tiers — independently of general catalogue and pricing rules
• Reserve inventory for priority accounts so it is not available to the general wholesale pool
• Set flexible fulfillment conditions per account — split shipments, staged delivery windows, backorder permissions
• Extend payment windows beyond standard terms for qualifying accounts
• Gives account managers a single place to manage what each priority buyer is entitled to, rather than handling it case by case

Best for

• Merchants selling complex, component-based products where buyers need to select multiple parts before an order makes sense — lighting systems, industrial equipment, modular furniture, machinery, fixtures
• B2B catalogues that have outgrown Shopify's native variant limits or have products with interdependent options
• Wholesale buyers who currently configure orders offline (spreadsheets, sales rep calls, emailed spec sheets) and then submit manually
• Any merchant where incorrect configurations lead to order errors, returns, or fulfilment problems

The gap — Shopify's native B2B

Shopify's native variant system is built for simple product options — size, colour, material. It breaks down when a product has dozens of parts, each with their own attributes, and where selecting one part limits or unlocks options in another. Merchants selling this kind of product either cap what buyers can self-serve, rely on sales reps to manually spec every order, or end up with a high rate of incorrect orders because buyers didn't know certain combinations don't work. None of those is a scalable wholesale experience.

What Extend does

• Supports products with up to 50 parts per product, 50 attributes per part, and 100 values per attribute — enabling trillions of valid combinations from a single product setup
• Contingent rules define which attributes and values are available based on prior selections — buyers can only build configurations that actually work
• Each configured combination generates a unique, trackable SKU automatically
• VAT, shipping, and tiered pricing are applied to the final configuration in real time — no manual pricing calculation required
• Buyers get a self-service configuration experience fully embedded in the Shopify storefront — no separate tool or sales rep needed for standard orders
• Integrates with CRMs, ERPs, and PIMs — configured order data flows downstream without manual re-entry

Best for

• Merchants whose buyers purchase for specific jobs or projects rather than placing standalone repeat orders — lighting fit-outs, construction, industrial supply, specification-based purchasing
• B2B sellers whose sales team is currently managing quotes in email threads and PDF attachments, with no audit trail or status tracking
• Merchants with enterprise or mid-market accounts where orders need internal sign-off before they reach the seller
• Any business where negotiated per-deal pricing is the norm but there is no system to manage it

The gap — Shopify's native B2B

In complex B2B sales, an order is rarely one person deciding on one occasion. A buyer might configure 15 products across three sessions, need a colleague to approve the total before submitting, want to negotiate pricing before committing, and need to reference a PO number at checkout. None of that maps to a standard Shopify cart-to-checkout flow. The result is a fragmented process split across email, spreadsheets, and phone calls — with the merchant having no visibility into where any deal actually stands until an order lands.

What Extend does

• Buyers save configured or standard products to a named project instead of checking out immediately — projects accumulate items across multiple sessions
• The project tracks what has been purchased against it and what remains outstanding, giving buyers a running view of the full job
• Milestone and timeline support — buyers can indicate when specific items are needed, giving the merchant forward visibility into fulfilment requirements
• Internal approval workflow — a buyer submits the project to a colleague within the same company account; the approver reviews and approves or rejects before the project progresses

Best for

• Merchants with repeat wholesale buyers who already know what they want and just need to get the order in fast
• B2B stores with large catalogues where browsing individual product pages is inefficient for buyers ordering across dozens of SKUs at once
• Merchants whose buyers are currently placing bulk orders by emailing lists, calling in, or uploading spreadsheets to a sales rep
• Any wholesale operation where slow or cumbersome ordering UX is causing buyers to go elsewhere or pick up the phone instead of self-serving

The gap — Shopify's native B2B

Shopify's standard storefront is designed for retail browsing — one product, one page, add to cart, repeat. For a wholesale buyer ordering 40 SKUs in a single session, that experience is unusable. They either abandon self-service entirely and call a rep, or the merchant ends up manually creating draft orders on their behalf. Both options add friction, slow fulfilment, and put unnecessary load on the merchant's operations team.

What Extend does

• Product tables display multiple SKUs and variants on a single page — buyers enter quantities across the full table and add everything to cart in one action
• Variant tables surface all options for a product directly on the product page, eliminating the need to navigate between pages per variant
• CSV upload lets buyers submit an entire order as a file — SKUs and quantities — for instant cart population, ideal for buyers who manage procurement in spreadsheets
• Advanced search, filtering, and sorting help buyers find what they need quickly in large catalogues without scrolling through irrelevant products
• Metafields and custom attributes are displayed in the ordering interface — buyers see the product data they need to make decisions without an overloaded catalogue page
• Works natively with Shopify B2B Catalogs, B2B Markets, and Shopify Plus — B2B pricing assigned to the buyer's account applies automatically

Best for

• Manufacturers, distributors, and specification-driven merchants whose sales process involves configuration, negotiation, and approval before an order is ever placed
• Merchants in industries like lighting, industrial equipment, HVAC, modular fixtures, or any sector where a product is really a configured assembly of parts
• B2B businesses currently running their entire quote-to-order process across email, PDF attachments, Excel sheets, and manual Shopify draft orders
• Sales teams who spend significant time manually speccing orders for buyers who could self-serve if the right tool existed
• Any merchant whose sales cycle has multiple handoffs — buyer builds, colleague approves, seller quotes, buyer confirms — and none of those steps are currently in one place

The gap — Shopify's native B2B

Complex B2B selling has never fit into a standard eCommerce checkout flow. A buyer configuring a lighting system for a fit-out project needs to assemble components, save their work, get sign-off from their procurement manager, negotiate pricing with the manufacturer, and reference a PO before anything moves. Without a system built for that motion, every step happens in a different tool — or does not happen at all, and a sales rep fills the gap manually. The result is slow deal cycles, no audit trail, pricing inconsistencies, and a process that cannot scale beyond the capacity of the sales team handling it.

What Extend does

• Configuration without quotes is just a fancy product page — the buyer still has no structured path to negotiate or get sign-off
• Quotes without configuration means complex products still get specced manually before a quote can even be raised
• Together, the full motion is self-contained: buyers can go from first selection to confirmed order without a single email or sales rep touchpoint for standard deals

Best for

• Merchants with an active sales team where reps are regularly putting together custom-priced quotes for accounts before an order is placed
• B2B stores where buyers want to request a quote without needing to build a full project — a single enquiry, a single quote, a clean close
• Merchants whose accounts involve multiple stakeholders on the buyer side — one person requests, another approves, one submits the PO
• Any business currently managing quotes entirely over email, with no system to track status, record negotiated prices, or convert approvals into orders

The gap — Shopify's native B2B

Most B2B merchants have two quote problems running simultaneously: their sales reps are building quotes manually in email or spreadsheets and chasing buyers for approval, and buyers are asking for quotes with no formal channel to submit the request. Both flows end up in the same place — a thread of emails with no audit trail, a negotiated price that lives nowhere permanent, and an order that has to be manually recreated in Shopify once someone finally says yes. For merchants with any volume of quote-based selling, this is a significant operational drain and a source of consistent deal slippage.

What Extend does

• Sales rep builds a quote inside Shopify — line items, custom pricing, payment terms, and expiry date
• Quote is shared with the buyer via a branded link — no buyer login required to view
• Buyer reviews, asks questions via the conversation thread, and approves or requests adjustments
• Approved quote converts directly to a Shopify order with negotiated pricing locked in — catalogue prices are unchanged

Best for

• Merchants with multi-location wholesale accounts where each branch, warehouse, or delivery point needs its own shipping address on file
• B2B buyers who currently manage address changes through support tickets, emails, or phone calls to the merchant
• Merchants whose buyers ship to temporary locations, customer delivery points, or project sites and need flexibility without friction at checkout
• Any merchant running into Shopify's hard limit of one shipping address per company location

The gap — Shopify's native B2B

Shopify allows only one shipping address per company location. Even when the "Allow one-time address" setting is enabled, a buyer can enter a temporary address at checkout but cannot save it, label it, or reuse it. For wholesale buyers shipping regularly to multiple warehouses, branches, or delivery points, this means re-entering addresses on every order — or contacting the merchant to do it for them. There is no self-serve address management in Shopify's native B2B, and no way for a buyer to maintain their own address book tied to their company location.

What Extend does

• Buyers manage an unlimited list of saved shipping addresses tied to their company location — not their personal account
• Default address auto-populates at checkout; a dropdown lets the buyer switch to any saved address without leaving the checkout flow
• Full address management from the customer account: add, edit, delete, set default, and convert unsaved addresses into saved ones
• Merchant has full visibility into all saved addresses across company locations from the admin