✢SOLUTION
CPQ is not a single app. It is Product Configurator and Projects & Quotes wired together, covering the full sales motion for complex B2B purchasing: a buyer assembles a multi-part product, routes it for internal approval, and receives a priced quote without leaving the flow.
✢THE GAP
Complex B2B selling has never fit a standard checkout. A buyer configuring a lighting system for a fit-out needs to assemble components, save their work, get sign-off from procurement, negotiate pricing, and reference a PO before anything moves. Without a system built for that motion, every step happens in a different tool — or a sales rep fills the gap by hand.
✢THE FULL MOTION
Configuration without quoting is a fancy product page. Quoting without configuration means complex products still get specced by hand.
The buyer assembles a multi-part product from components and attributes, with contingent rules blocking invalid combinations.
via Product Configurator →The configuration is held under a named project and routed for internal sign-off before it reaches the seller.
via Projects & Quotes →A formal quote goes back against that exact specification, negotiated in a thread rather than an email chain.
via Projects & Quotes →On approval the quote converts straight to an order, carrying the PO reference.
via Projects & Quotes →✢WHAT IT IS MADE OF
✢CONSULTATION
Show us a product your buyers actually spec, and we will walk the whole motion against it.
